Unbounce pricing
The plans
Starter $29/mo (500 visitors), Build $99/mo (20K), Experiment $149/mo (A/B testing, 30K), Optimize $249/mo. Plans are capped by monthly traffic.
Is it worth it?
Unbounce is the pick if you want a fast, mature page builder with AI traffic routing and you do not take payment on the page. Budget for the traffic caps, and note that classic A/B testing only starts on the Experiment plan, not the entry tier.
What works
- A mature drag-and-drop builder with a large template library, trusted by paid-media teams for years.
- Smart Traffic routes visitors to the variant most likely to convert, useful when a clean A/B test is hard to run.
What to watch
- Plans are capped by monthly visitors, and classic A/B testing only starts on the $149 Experiment plan, so testing on paid traffic is not the cheapest option here.
- There is no checkout, so own-offer sellers still need a separate cart.
Frequently asked questions
How much does Unbounce cost?
Starter $29/mo (500 visitors), Build $99/mo (20K), Experiment $149/mo (A/B testing, 30K), Optimize $249/mo. Plans are capped by monthly traffic. Prices verified 2026-09-27.
Does Unbounce have a free trial or free plan?
14-day free trial, no card.
Is there a cheaper way to test Unbounce?
Unbounce is the pick if you want a fast, mature page builder with AI traffic routing and you do not take payment on the page. Budget for the traffic caps, and note that classic A/B testing only starts on the Experiment plan, not the entry tier.